Say what you may about Kim Kardashian but she knows how to market the hell out of her Shapewear brand!
*SKIMS raises fresh funding at a valuation of $4 Billion - SKIMS raised $270 million in a Series C funding round led by Wellington Management
Company is on track to record the highest year in sales with $750 million in 2023, up from $500 million in 2022 ( even in this economy!)
What will it be used for?
Expand Product Lines such as Mens Open Physical Retail Stores including a flagship in LA
How can you make a high-convertinghigh-converting website like SKIMS?
SKIMS uses a custom-built Shopify theme
Use any of the following high-converting Shopify themes:
Aurora
Debutify
Dawn - FREE
Create an optimized product page that would generate a conversation rate of 3-7%
Checklist for a high-converting product page
Use a clear CTA -ADD TO CART/BAG or BUY NOW
Reviews - To create trust with your online customers
Badges - Featured in Badges if any
Shipping - Add a clear shipping/delivery window - Amazon offers next-day delivery - why would a customer buy from you if you’re ambiguous
Do you offer Free Shipping? - Here is the place to highlight your offer -
Returns - Have a robust return policy with atleast 15-30 day free returns - if you don’t trust your product why should your customer?
Payment Badges - Shop Pay, Apple Pay, Afterpay/Klarna - Highlight these below your CTA
Product Image - Clean Images from Multiple angles - Ask yourself what your customers want to see? Model Images in different sizes and a clear white background product image will always convert higher - This is Gold!
Description - Ask yourself what your customers value - Make sure this is highlighted in your story
Do they want to know the price?
Shipping time
Brand
Founder Story
Do they want to try it first?
How will the product add value
Upsell Offer - Add an upsell offer that would increase the cart value:
That’s it, folks! really! Simple, easy, and FREE ways to create an optimized product page like SKIMS using a high-converting Shopify theme.
