Clean your luggage at the BEIS Wash I 5 Quick Tips for E-commerce Copywriting
🧳 This week's viral marketing strategy and 5 tips to improve your e-commerce copy !
Shay Mitchell’s trendy travel luggage has made her very, very rich—approximately $12.5 million rich. But you have to hand it to her: BEIS is the result of some genius marketing, and the latest innovation, the BEIS wash, is no exception!
As we all know, celebrity brands are often overrated and don’t always deliver the best quality. Most of the time, customers buy the product, face disappointment, and the brand slowly fades away. (Ahem, Ahem, Kylie Swim! In my opinion, her new brand KHY is soon to follow.)
But Shay decided to take a different approach. When customers started complaining about the poor wear and tear of the BEIS luggage after just one use (it's TikTok-famous—check it out!), she turned all the negative chatter around and opened a BEIS wash, where customers can get their luggage cleaned for free. Although it's just a pop-up for a short time, it's a clever way to turn negative PR into positive PR (long enough for customers' short memories).
Our Takeaway: Every negative review is an opportunity! Listen to your customers and think of a clever way to turn it to your advantage!
Now, onto the good stuff: Here are 5 Quick Copywriting Tips for E-commerce:
Benefit-Driven Language: Focus on how the product improves the customer’s life, not just its features.
Clear and Concise: Avoid jargon. Keep it simple and to the point.
Urgency and Scarcity: Use time-sensitive language or limited availability to prompt action.
Example: "Last few left in stock," "only 1 in stock," "selling out fast."
Social Proof: Include customer testimonials, images, and reviews to build trust.
Image Based:
https://www.varley.com/
Text-Based:
https://www.beistravel.com/
5. Strong & Clear Call-to-Action: Be clear about what action you want the reader to take.
Example: "Shop Now," "Book An Appointment."