Branding an e-commerce brand I In conversation with Club Creative
How to create a lasting e-commerce brand...
Buckle up, because this week’s newsletter is shaking things up! Instead of our usual roundup of marketing genius, we’re spilling the tea on what it takes to build a brand identity that truly slays. (And no, we didn’t just Google it—we called in the pros!)
Meet Christina Jackson from Club Creative, the wizard behind the vibrant, feel-good designs lighting up social media. Her feed is like a shot of espresso for your eyeballs—pure joy in every scroll! But hey, don’t just take our word for it, dive in and see the magic yourself.
Oh, and did we mention? Even ChatGPT gives it a thumbs-up! (Yes, we jumped on the latest Instagram trend—duh! If you missed it, you might want to check if that rock you’re living under has Wi-Fi.)
And who are we to argue with ChatGPT?
So let’s get to it…
Postcart: What are the key branding elements to remember when creating an e-commerce brand?
CJ: The key branding elements to remember when creating an e-commerce brand include having a clear and unique brand voice, a recognizable logo suite, and consistent supporting visual elements such as illustrations and brand icons. Reliability and trust are built on familiarity and experience. With an e-commerce brand, you lose the chance for in-person interaction, so you need to ensure your brand has a cohesive brand kit of materials and is well-presented in the digital world.
Postcart: Which fonts would you recommend for a starter e-commerce website that would result in easy readability and high conversions?
CJ: Opt for clean, sans-serif fonts like Work Sans, Inter, or Outfit for easy readability—my personal favorites! Make sure to keep things modern and versatile. Introduce a bold, chunkier sans-serif font for headlines to add a touch of boldness. Be sure to balance everything out with a legible serif or handwritten typeface for the accent font.
Postcart: For a product-based business, what kind of banner images would you recommend?
CJ: Product images, of course! But here’s the key: it works best when you showcase the products in real-life scenarios and demonstrate their uses or benefits. That’s how you build trust—by showing the product in action.
Postcart: Does a brand's visual image impact online sales?
CJ:Absolutely. A good brand identity significantly influences online sales and attraction. Back to my first answer—a consistent brand builds trust and recognition. In turn, trust and recognition convert to sales and customer loyalty, meaning even more sales.
Postcart: Lastly, at what stage in a business should one consider investing in branding?
CJ: This used to be a difficult question for me to answer, but after years of working on branding for various businesses, I have come to a final decision. Investing in branding is absolutely crucial in the early stages of your business, but make sure you have a clear understanding of your selling points, values, goals, and most importantly, your target audience. Investing in a brand identity at the start lays the foundation for a successful journey and sets you on the path to success.
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That’s all for today! See you next week