5 easy Shopify tips, $0 ads & a viral marketing strategy
The Rhode to Success, 30 seconds to $19.3 million & The silent road to the new Birkin
Quick Bites:
💄Hailey Bieber’s viral lip gloss phone case is sure to sell out. Rhode’s success is the result of GENIUS experiential marketing
👟 Kanye West whipped up a Super Bowl ad on his phone and banked $19.3 million.
👜 The Row's silent marketing strategy has anointed the Margaux as the new Birkin.
Ah, the saga of Justin/Hailey/Selena—more twists and turns than a soap opera, am I right? But while everyone's still glued to that drama, Hailey Bieber's Rhode brand is out here making waves with sensory marketing that's got folks drooling for every launch. (Seriously, the Apple of skincare vibes, anyone?)
The latest unveiling? The Rhode phone case housing the peptide lip treatments. GENIUS!
Here's why:
Functional, aesthetic, seamlessly integrating into daily life (hello, FREE marketing).
Incredibly viral - every social media post flaunting the phone case and peptide lip treatment.
Could this be the Upsell of the year? (It's early, but the signs are promising.) Even if you hadn't considered the peptide lip treatment before (who were we kidding?), you're reaching for one now.
In summary, a subtle call-to-action, boosted average order values, and two sold-out products? A WIN, WIN, WIN!
Takeaway: Dare to think beyond the conventional, perhaps even tangential to your core product lineup.
Now, onto Kanye West's epic Super Bowl move.
Kanye drops a 30-second ad that costs $7 million to air but a big fat $0 to produce. It's so pixelated and basic, it's like he's time-traveled from the '90s.
What's the ad about? Just Kanye saying, "Hey, I'm Ye, check out yeezy.com." Short, sweet, and now he's swimming in $19 million.
Crazy or Genius? You decide. Regardless, he's now $19 million richer.
Takeaway: Even a modest, relatively inexpensive marketing campaign can prove highly effective if executed correctly. Find ways to make your product stand out and ignite conversation.
Now, why's everyone losing their minds over The Row Margaux bag? Because the Olsen twins turned silence into gold. They're like the monks of marketing, except they're probably wearing designer robes.
Dubbed the next Birkin in the making, the Olsen sisters steered The Row to a $300 million empire through silent tactics. They're a testament that creating a superior, high-quality product and pricing it appropriately can cultivate a devoted following.
Despite their celebrity status, the Olsen twins purposefully distanced themselves from The Row, relying on an anti-trend strategy to let the product speak for itself—and it does!
Takeaway: Craft a product that embodies quality and timelessness; a remarkable product will always shine.
Now, since not all of us command a cult following, here are 5 simple tips to enhance your Shopify Store's conversion rate:
Email/SMS Pop-up: Offer customers an incentive initially and market to them freely later—10% is standard, with an additional 10% for their phone number.
Recommended Apps: Klaviyo, Mailchimp, Optimonk
Drawer Cart: Employ drawer carts to facilitate quicker checkouts, thus boosting conversions.
Upsells/Cross-sells: Utilize upsells and cross-sells to elevate your Average Order Value (AOV) and Return on Advertising Spend (ROAS).
Recommended Apps: Rebuy, Monster Upsells
Clear and Detailed Product Images: Showcase clear, detailed product images that highlight the unique selling points (USPs) of your products.
Complete Description Tabs: Fill out your description tabs thoroughly, including size charts, shipping information, and ingredients where applicable—this builds trust among your online customers.